Bad Data Is Killing Your Customer Experience (and Costing You Millions)

Every customer interaction — whether it’s a support call, chatbot exchange, loyalty offer, or marketing email — depends on data. When that data is fragmented, duplicated, or outdated, the entire experience breaks down.

Your teams feel it. Your customers feel it. And your bottom line pays the price.

The Cost of Getting Customer Data Wrong

Bad data isn’t just annoying, it’s expensive. It causes breakdowns across every part of the customer journey:

• Call center agents can’t see a full customer profile, leading to long handle times, miscommunication, and frustrated guests.
  
• AI-powered chatbots and virtual assistants rely on outdated or incorrect inputs, delivering irrelevant responses.
  
• Marketing and loyalty programs misfire, targeting the wrong people or missing your most valuable customers altogether.
  
• Manual reconciliation becomes a full-time job, draining resources and delaying action.
  

If your systems don’t share a connected view of your customer, you’re leaving money and trust on the table.

Fix the Data, Fix the Experience

harpin AI is built for companies who already have tools in place but aren’t seeing the results they expected. We don’t replace your systems. We make them work better, by making your data work harder.

Here’s how our five tools help you surface hidden value and drive real outcomes, fast:

Observe: Spot Problems Before They Create Damage

Most data issues stay hidden until they affect customers. Observe continuously scans customer, transaction, and asset data to identify duplicates, gaps, inconsistencies, and emerging trends. It tracks the health and performance of your data in real-time, so your teams can fix issues proactively — before they escalate into churn, long handle times, or lost revenue.

Resolve: Fix What CRMs and CDPs Can’t

Storage isn’t the same as validation. Resolve hydrates and connects fragmented records, corrects mismatched identities, and updates outdated fields across your existing stack. Every department — from support to marketing to analytics — can finally work off the same, trusted customer truth.

Publish: Push the Right Segments Into Play

Once your data is resolved and your insights are surfaced, Publish activates your most valuable audiences directly into your CRM, ad platforms, or campaign tools. From loyalty program win-backs to personalized upsell offers, marketing teams can execute faster with higher precision.

Answers: Ask Real Questions, Get Real Answers — Fast

No more dashboard digging or waiting on analysts. With Answers, teams can ask business-critical questions like “Which customers churned after our price change?” or “How many guests called support more than once last month?” and get instant, contextual answers without needing SQL or data science help.

Detect Revenue Risk and Enable Frontline Action

Your best customers won’t always say when something’s wrong but their behavior reveals it. harpin AI detects subtle signs of churn or declining engagement, such as repeat service issues, dropped interactions, or changes in spending patterns. It then automatically triggers the next best action, whether that’s a call from support, a targeted offer from marketing, or a personalized message from a frontline rep.

This isn’t just about preventing churn. It also empowers support teams to spot upsell opportunities in real-time — ensuring high-value customers get the attention and offers that deepen loyalty and increase revenue.

The ROI of Getting Customer Data Right

Brands using harpin AI see measurable business impact:

• Faster, more personalized support experiences with fully resolved customer profiles
  
• Increased retention and revenue from loyalty and marketing efforts fueled by better data
  
• Fewer automation errors, thanks to consistent, accurate inputs
  
• Significant cost savings, by eliminating manual cleanup and reducing tech redundancy
  

In short: better data = better experiences = better results.

Don’t Add More Tools. Make What You Have Work.

If your business is already invested in CRMs, CDPs, loyalty platforms, and automation — but still facing data chaos — then more tech won’t fix the problem. What you need is a way to unlock the value of what you already own.

That’s what harpin AI does.

Want to see how better customer data can drive real ROI?
Schedule a meeting with our team to explore how we can help.