As your business or organization grows, so, too do your operational and enterprise needs—not to mention the scope and volume of your data.

Generally, when dealing with a cloud-based environment, you have the capacity to scale your infrastructure alongside your needs. This provides a flexible way to manage the changes to your enterprise, as well as your workload and data load.

There’s a reason that 75 percent of tech decision-makers are using some kind of scalable cloud architecture for any new features they’re incorporating in their operations—and why 50 percent of today’s IT organizations are either cloud-native or enabled for cloud use. Building a scalable data architecture can make a hugely positive impact on your enterprise’s operations—but what sort of solutions will benefit your organization the most? And, most importantly, how can you supercharge these solutions so that they work together seamlessly?

Discover the 7 cloud-based solutions that can help you scale your growing enterprise with coordinated ease.

The Benefits of Scaling in the Cloud

Cloud computing is increasingly popular, but why is it so important for enterprises that are set for major growth? A scalable system with cloud-native solutions empowers you to keep things going smoothly, even during peak hours, but also offers a range of additional benefits like:

• Convenience: Add new solutions and more computing power as your company needs it, with simple integrations and no need for new hardware.
• Speed and resiliency: Cloud scalability enables you to grow swiftly, incorporating new resources and solutions that may have been out of reach, especially for smaller organizations.
• Affordability: Growing businesses can choose scalable solutions that fit their needs at their price point, paying only for what they need.
• Reliable disaster recovery: Cloud computing is an affordable, modern alternative to backup data centers and hardware.
• Flexibility: A scalable cloud architecture gives your organization the ability to adjust its resources alongside a fluctuating workload. You don’t have to sacrifice performance for price. 

How does this impact your clients and customers? They benefit from more reliable service, quicker response times, and a better overall user experience. It also offers your customers stronger data security and more consistent performance.

No wonder 94 percent of organizations are employing some kind of cloud computing and cloud computing comprises 30% of IT spending. Many businesses have four or five (or more!) different, scalable cloud services.

1. Server Hosting: Start with a Strong Foundation

A scalable architecture has to meet several criteria to be successful:

• It has to be modular in nature to grow and shrink alongside your needs
• The cloud provider should be decoupled from the applications and data it hosts
• It should use horizontal and vertical scaling strategies

Cloud solutions like Amazon Web Services or Microsoft Azure are known for their scalability (and security) for data management and hosting. These solutions are popular for many reasons, but primarily because they can maintain a high level of performance and a great user experience (for your enterprise and your customers) even as demand grows. Since you only pay for what you need, you can face a rapidly changing network infrastructure all while keeping your IT costs in check. These solutions also come with a high level of built-in security controls.  Additionally, when you hit periods of decreased demand, you are still only paying for what you need. 

Essentially, a cloud hosting solution with a strong foundation ensures that your enterprise performs efficiently at any workload and every user count.

2. A Customer Relationship Management (CRM) Tool

The majority of your customer interactions come from your CRM—and having a CRM that is scalable to meet your shifting needs is essential.

Your CRM aids in tracking customers and sales, connects your marketing team to your customers and their data, forecasting trends, and identifying high-value accounts and customer segments.

Scalability in your CRM also lends itself to:

• An influx in employees and/or customers
• A shift in how you sell your products or services
• A need for new technologies (like harpin AI for tracking and analyzing customer identity data)

Salesforce and HubSpot are two CRM solutions that are highly scalable. They also integrate seamlessly with harpin AI to better structure, track, and analyze customer data—especially by connecting it with other solutions in your cloud-based architecture.

3. Revenue Management Software

Revenue management software (RMS) is a digital tool used by many different teams, including sales, product, marketing, finance, and legal teams, keeping inventory up to date, strong sales data, and launching individual sales and subscriptions. 

Cloud-based RMS solutions including NetSuite, Duetto, and PriceLabs can also aid in trending and forecasting for dynamic pricing—especially in a crowded market. 

Overall, cloud-based revenue management software strengthens your sales strategy by optimizing prices and closing deals at the perfect price point.

4. A Cloud-Based Point-of-Sale (POS) Solution

Unlike on-site POS systems, a cloud-based POS solution grants you access to real-time data. Besides the cost savings of using a scalable cloud solution for your POS, the benefits include:

• Making better-informed decisions, faster
• Staying current with market changes
• Managing inventory
• Enjoying faster and more cost-effective IT maintenance and problem resolution, as handled by your provider
• Improving  customer experiences

When you pair your cloud-based POS (like Square, Toast, Revel, and Shopify) with harpin AI, you can securely integrate this data with customer identity data, analyze sales data, and tailor marketing strategies for better customer engagement and stronger customer loyalty. In turn, this translates directly into increased revenue.

5. Storage for Structured and Unstructured Data

By storing files and data in the cloud, you have a more mobile, flexible strategy to manage this information, as well as any other unstructured data you amass. 

What’s more, with a cloud-based storage solution, your entire team can access necessary data securely from anywhere, thanks to encryption tools and security features like multi-factor authentication.

Once harpin AI is set up in your system and integrated with wherever you host your unstructured data, data is continuously being filtered through our AI/ML tools and algorithms to proactively validate identity data in real-time—and do more with it, supercharging this data and turning it into actionable insights.

6. Recovery and Backup

With scalable cloud solutions, you gain access to remote hardware and off-site solutions. By working in the cloud (and off-premises), you have the perfect solution for disaster recovery and data backups, especially in the event of a natural disaster or a targeted cyberattack.

When disaster strikes, you can keep things running smoothly by logging into your cloud-based platform.

As a cloud-based data integration solution, harpin AI not only simplifies identity data quality management, but it works to unite all your cloud-based systems with easy integrations instead of frustrating patches, making recovery and backup simpler, too. 

This also helps by isolating sources of risk and PII breaches. It empowers you to feel more confident in the quality of your identity data. 

7. Intuitive Identity Data Management

With countless scalable cloud solutions available, you can customize your entire tech stack to suit your enterprise’s unique needs. 

However, you need a way to unite all these disparate solutions. Otherwise, you end up with fragmented data silos that lead to aggravating inconsistencies and costly operational errors—and you have no way to find meaningful insights in all the data you accumulate, and no way to improve the customer experience.

Powered by AI and ML, harpin AI supercharges the existing functions of your scalable cloud solutions by integrating and analyzing the data from all these sources, increasing the accuracy and value of your data. Additionally, access to this data in real time improves your decision-making and customer engagement across every cloud solution.

With a cloud-based identity data management solution, you benefit from cohesive, accurate, and compliant entity data that creates entity profiles that deliver a clear, holistic understanding of your customers. Your customers benefit from hyper-targeted campaigns at every turn. 

This also means higher conversion rates and better marketing ROI for you! Cleaner identity data can boost your ROI by 40%

It becomes an all-encompassing data integration solution that scales alongside your tech architecture. Once harpin AI is set up in your system, data is continuously filtered through our AI/ML tools and algorithms to validate identity data proactively in real time. This ensures that you can always trust that new data is pristine and that existing issues will be fixed efficiently, saving you time and money.

Scalable Cloud Solutions Made Simpler with harpin AI

Discover how simple it can be to bring your cloud architecture together under one roof with a frictionless approach to scalable, cloud-based identity data management. 

Our AI-based algorithms give you better results from day one. From Day 1, harpin AI works for you, without any time-consuming setup.

Want to discover more about how harpin AI can unite your cloud-based solutions and elevate your data? Book a demo today and follow us on LinkedIn to take a deeper look!