Harpin AI delivers 650% increase in actionable data & unlocks $5 million in new revenue for Fire & Vine
Snapshot
Challenge
Fire & Vine, a successful restaurant group, is driven by a commitment to continuously improve their business through technology and data. With ambitious plans to be technical leaders in their industry, they recognized their existing data infrastructure was holding them back. Identity data was fragmented across multiple systems, including siloed reservation platforms and outdated loyalty systems.
Solution
Harpin AI delivers 650% increase in actionable data & unlocks $5 million in new revenue.
Challenges
Inconsistent data
Information was stored in multiple silos, leading to outdated and duplicate records which reduced Fire & Vine’s ability to effectively engage with their customers.
Missed opportunities for customer engagement
Many customer interactions outside the loyalty program were left untracked, limiting their ability to reach and convert more customers.
Concerns over data migration
Preparing to migrate to their new loyalty platform, Fire & Vine needed to ensure entity data would be clean and accurate to avoid disruptions or customer churn during the transition.
Fire & Vine needed a solution that would not only clean up their current data but also allow them to tap into the full potential of their customer base and make data-driven decisions quickly and effectively.
Solution
Harpin Al provided expertise to preprocess and unlock accurate identity data for Fire & Vine, and it was easy! Here’s how:
Data aggregation and cleansing
Harpin Al’s proprietary Al models automatically consolidate data from multiple sources, creating unique identifiers (PINs) for each customer. This process continuously cleans, matches, and aggregates data into complete profiles, ready for use in marketing, reporting, and analytics.
Customer segmentation and insights
Harpin Al’s toolkit enables ongoing customer segmentation based on factors like spend, location, loyalty status, and engagement. This process continues to uncover valuable customer groups giving Fire & Vine new opportunities for targeted marketing and loyalty conversions.
Data quality monitoring and alerting
Harpin Al integrates with Fire & Vine’s systems to provide real-time data validation and cleansing. The toolkit continuously monitors data quality, alerting Fire & Vine to potential issues and to maintain high-quality customer profiles.
Ongoing data mangement
As Fire & Vine continues to upgrade their systems to further improve their guest experience, harpin Al will support their ongoing data management needs. This would include preserving historical data from legacy systems, minimizing business disruptions and customer churn. Harpin Al will also ensure Fire & Vine will remain in alignment with industry data standards.
Results
Fire & Vine unlocks $5 Million in new Revenue and 650% more actionable data with harpin AI.
650 %increase in actionable data
Harpin Al’s aggregation of entity data enabled Fire & Vine to generate 560,000 new verified customer profiles which were previously fragmented across multiple siloed systems. This is in addition to the 86,000 profiles in Fire & Vine’s loyalty system.
$5 million in new revenue
By identifying over 560,000 additional valid contacts, Fire & Vine created a new opportunity for revenue growth. Converting just 5% of these newly discovered customers into loyalty members is projected to generate $5 million new revenue this year.
Seamless data migration and minimal churn
Harpin Al’s data quality management ensured a smooth migration to their new loyalty platform (CrowdTwist), significantly reducing potential customer churn and operational disruptions during the transition.
Real-time marketing adjustments
Harpin Al continues to process over 45,000 records per week for Fire & Vine, ensuring data is consistently aggregated and up-to-date. This enables Fire & Vine to make real-time business and marketing decisions and adjust their campaigns quickly based on performance.