The True Cost of Bad Data: Why Getting Customer PII Right Matters.
Protect Your Business & Reputation with Accurate Identity Resolution
Did you know even a small error in a customer’s address can cost your business hundreds of dollars in lost deliveries and wasted resources? Inaccurate data can have a significant impact on your bottom line, but the true cost goes far beyond financial losses.
Don’t Let Bad Data
Damage Your Business
In today’s digital world, accurate customer data is essential for success. Inaccurate PII (Personally Identifiable Information) can lead to a cascade of problems, including:
- Compliance Issues: Heavy fines and reputational damage for violating data privacy regulations.
- Poor Customer Experience: Frustrated customers due to incorrect information and wasted interactions.
- Ineffective Marketing: Targeting the wrong audience and wasting marketing spend.
- Operational Bottlenecks: Slowed down processes due to inaccurate data entry and verification.
harpin AI: The Key to
Accurate Identity Resolution
harpin AI’s industry-leading identity resolution solution ensures superior accuracy, even in complex cases. Our advanced technology can:
- Correct and standardize PII data across all your systems.
- Identify and eliminate duplicate customer records.
- Validate your data for better customer targeting.
Bad data costs businesses $15 million annually, and 60% don’t measure its financial impact.
– Gartner’s Data Quality Market Survey