harpin AI: Data That Knows Who’s Who and What’s What. Finally, Some Clarity
Your business runs on data — so why does it feel like chasing a hundred toddlers on a sugar rush? harpin AI works like an AI data analyst, automatically analyzing, connecting, and validating your data — pinpointing what’s wrong, where it’s broken, and why it matters — so you can trust it, streamline operations, and uncover revenue-driving opportunities.

How It Works: Observe. Resolve. Answer. Activate

Our Observe tool automatically and continuously ingests, indexes, scans, and stalks your data sources in real time, flagging errors, inconsistencies, anomalies, and opportunities before they spiral into a full-blown data dumpster fire.
Features:
- Index and score every record to track changes, missing fields, and weird inconsistencies.
- Detect anomalies — like duplicates, identity mix-ups, birthdate errors (seriously, no one was born in 1803), sketchy emails (it’s Gmail, not Gnail), orphaned data, incomplete records, invalid entries, and data gaps that break processes.
- Automated alerts let you know when something looks off — because data errors never stop happening, and our Observe tool runs 24/7 to catch them before they pile up.
- Catch issues before they blow up — so you’re not finding out from your boss, compliance officer, or worse… your customers.

Bad data doesn’t just slow you down — it straight-up lies to you. harpin AI’s Resolve capability reconstructs fragmented, inconsistent records into reliable, enriched profiles built for action — not just analysis.
Features:
- Enterprise-grade identity resolution — We apply a multi-pass blocking method, probabilistic and rule-based matching, and hierarchical clustering — resolving even the messiest data sets quickly and accurately, online and in batch. → Advanced enough to untangle the toughest identity messes. Fast enough to keep up with your business.
- Field-level intelligence — From email equivalence rules to address standardization and phone validation, we normalize, validate, and even repair key fields using LLMs. → Missing or misspelled names? We’ve got a fix for that — so you don’t waste time second-guessing who’s who.
- Custom canonical data model — We support multiple historical values for fields and leverage LLMs to automatically map client schemas to ours — reducing friction during data onboarding. → The result: faster onboarding with less back-and-forth.
- Built-in scoring at every level — Every field, record, and customer profile is scored for data quality, so you know exactly where your data stands — and where it needs work. → Because data quality isn’t a one-time fix — it’s an ongoing upgrade. With consumer records doubling every 18 months, yesterday’s clean data can easily become today’s liability.
- Smart Record Linking — We deploy dedicated ML models to determine which records belong together, and apply edge pruning when they don’t. The result? Confident, connected identities without false merges. → Because your system shouldn’t think John Smith, Jon Smyth, and J. Smith are three different people.
- Identity graphing: Our native solution supports persistent Personal Identification Numbers (PINs) and sub-PINs, enabling accurate identity tracking across use cases — with the flexibility to balance precision and coverage based on your goals. → It’s how you know the same person who bought online last year is the one calling support today — even if their email or phone number changed.
- Non-deterministic AI that gets smarter over time — Unlike rigid rules-based systems, our models adapt, learn, and refine over time — ensuring better accuracy and fewer false matches as your data evolves. → Smarter decisions, fewer surprises.
- Deploy anywhere — harpin AI’s identity resolution can run inside your environment — keeping your data safe, secure, and compliant. → Flexible enough to meet you where your data lives.

Answers are only as good as the data behind them. If your records are fragmented, outdated, or riddled with duplicates, you’re not making decisions — you’re making guesses. harpin AI acts as your AI agent analyst — a data expert that ensures your information is accurate, connected, and ready for action.
Features:
- Natural language querying — ask “What’s my most popular product among first-time buyers?” and get a real answer, instantly — no SQL, no delays, just answers.
- Automated pattern recognition — spot customer trends, operational inefficiencies, and revenue opportunities hiding in plain sight, fast.
- Self-service analytics — because waiting weeks for a report is so last decade.
- Take action — Once your data is validated and connected, it becomes an analytics goldmine — ready to fuel smarter decisions, automation, and revenue-driving moves at lightning speed.

harpin AI embeds seamlessly into your business, flowing securely and automatically into the systems you already use. No rip-and-replace, no chaos, no crying — just structured, connected data fueling smarter decisions, automation, and AI.
Features:
- Connect to hundreds of systems with pre-built connectors, webhooks, and API integrations — because data should flow, not frustrate.
- Automatically map, normalize, and perform data standardization across sources — so you don’t have to.
- Plug-and-play integrations — send structured, validated data straight to your cloud warehouse and analytics tools (because manual exports are so 2005).
For the first time, I’m able to make informed real-time decisions based on customer lifetime value. harpin AI has changed the game with our data quality, authenticity and integrity.
Todd Johnson, President, Belami eCommerce
AI & ML: The Turbocharged Engines Behind harpin AI
Most data tools take the easy route: “Does this name match that name? Cool, close enough.” But harpin AI is playing 4D chess while everyone else is matching stick figures.
We leverage dozens of identity resolution attributes — from PII and device IDs to behavior patterns and account IDs — to accurately connect records across systems.
But we don’t stop there. harpin AI also looks at people, time, place, and value to give each identity the full context it needs to drive smarter, more personalized actions.
People
Is “John Smith” the same person as “Jon Smythe”? Our models cross-check names, emails, phone numbers, addresses — and validate them against historical interactions to make sure we’ve got the right person.
Time
Was this account created yesterday or 20 years ago? We analyze creation dates and changes over time to spot patterns — helping distinguish between a father and son, or a fraudster and a loyal customer.
Place
Does someone live in New York but just made a purchase in Tokyo? We use geographic signals to flag inconsistencies, catch potential fraud, and increase accuracy — even for jet-setters.
Value
It’s not just about who someone is — it’s about what they’re worth to your business. We bind loyalty status, purchase history, entitlements, and key attributes to each profile so every action can be personalized and prioritized.
Flexibility Built In — Because Your Data, Your Rules.
harpin AI integrates with your existing systems, maximizing your investments and ensuring seamless data flow—no costly overhauls required.
Salesforce Connector — Now Live on the AppExchange!
Automatic bi-directional integration with just a few clicks, extract contacts quickly (even at massive volumes), organize and score profiles for a single, reliable customer view, and sync validated data back into Salesforce. With real-time alerting and monitoring, direct Salesforce integration, and an API that syncs with IVR systems, harpin AI ensures your teams always have accurate, connected data at their fingertips. Learn more about our salesforce connector here.
Microsoft Dynamics
Effortless bi-directional sync with just a few clicks. Extract, merge, and maintain accurate records while eliminating duplicates and fragmented data. harpin AI ensures Dynamics is always populated with connected, validated entity data through automated data standardization — eliminating inconsistencies across platforms.
AWS and Google Cloud
Easily integrate with your existing cloud data warehouses and data lakes including Redshift, S3, BigQuery, and Google Cloud Storage. Pull data from any of these data stores into harpin AI or push structured, validated data from harpin AI into these data stores to power your existing AI and analytics.
Access our GitHub Repository
Your central hub for building integrations into harpin AI. Explore resources, APIs, and documentation to seamlessly connect harpin AI with your existing systems and workflows.
Sync with Snowflake
Seamlessly push structured, validated data into Snowflake’s cloud data platform, ensuring your AI models, analytics, and BI tools always run on high-quality, real-time information.
Built on Apache Iceberg
Leverage Apache Iceberg, the open table format for analytic datasets, allowing you to access structured entity data using the query engine of your choice. No lock-in, no rigid pipelines — just flexible, high-performance data access.
Your Data Is Running the Show — And It’s Off-Script
Bad data is costing you money, ruining customer experiences, and making your reports about as trustworthy as a reality TV villain. Talk to a data expert and see how harpin AI stops the madness.